I’ve seen tough times before and I’ll probably see tough times again.
However, just getting my HVAC business off the ground has been the biggest challenge of my life.
But, I didn’t expect it to be easy either. The HVAC business I own is almost five years old. In that time, I have been able to grow my business from just me to me and a couple of techs. However, I really want to push further to grow this business. Now that I have a bit of solid footing, I plan on growing using SEM and SEO services. Online marketing is the main element of the marketing that I want to do. I have heard some wonder what online marketing can do that more traditional advertising doesn’t. Sure, traditional marketing has its place but people are also looking elsewhere to find services like HVAC. We are now firmly entrenched in the digital age. So, it’s only logical that we stick with digital marketing as the path forward for targeted marketing. I can point to all sorts of data that clearly indicate that SEM and SEO are very, very productive in marketing service business. We all go online now to find out what we are looking for. Why not let a digital marketing company put your online presence in front of the customers who are looking for what you provide. This is what I’m doing. My website is no longer this passive internet billboard. We are now interaction with potential customers. And the capture rate has been just outstanding.