I love my HVAC company and I love being in business for myself
I like to keep things simple. It helps me with perspective and expectations. So when I think about advertising or marketing, it’s all about getting the attention of prospective customers. At least that is the way it works in my brain. And there is a lot to the dynamic that attention is good for a brand like my HVAC company. However, I think there is something more you might want to expect from good advertising. And that’s getting the right customer’s attention. This is why I am focusing our marketing budget on digital and online marketing. It’s because they are proven to get the right eyes on my HVAC company. I think that is where the bulk of my advertising dollars will now be spent. Of course I’ll still have business cards and there will be signs on my trucks. But really targeting the right demographic with online marketing is the way to really go forward from here. Tools like search engine marketing and SEO strategies can get my HVAC company seen by the most desirable target group. Digital marketing works because they are marketing right where people are now. And those people and potential customers are online. That is where we all go when we need products and services. So, it only makes logical sense that I would invest my marketing dollars to let SEM raise my online profile. I love my HVAC company and I love being in business for myself. This is why it’s time to fully embrace that online marketing is simply the way to go get your business now.