Yesterday marked the 3rd year I’ve respectfully had my heating and cooling company started. I live in a small neighborhood where pretty much all the people knows each other, and word of mouth gets spread very easily, so I never had to use unquestionably various ads to make our Heating & A/C company well known; However, I couldn’t help but to wonder how much more company I would get if I took our company online! Right now, I don’t have a website, and I rely on all the people to tell me about my services if they like our business, which works well for a small town. I knew that close to my small town, there was a bigger city, and I couldn’t help but to wonder if I would get a lot more interest if I started advertising online and getting some of the people in that town interested in our Heating & A/C services. So, I finally decided since it’s been 3 years, it was time for me to go online. While I could have used an online advertising business, I decided to try to learn on our own first. While using an advertising company is easily pretty helpful, I guess if I did enough research I would easily be nice on our own. So I did, I first made our own website, and after that I began reading into how I could attract people to our website. Apparently there were quite a few different ways, one of the main and most famous methods was SEO. Search Engine Optimization was a way to make your website more visible to any interested people, and the nice section was that it didn’t even sound unquestionably hard. Then there was PPC, pay per click, but I haven’t made it that far yet.